Designing for Mobile

The word just came down from the VP - you need a mobile app and you need it yesterday. Wait, you've never built a mobile app...it's pretty much the same thing as you've built before just smaller right? Wrong. The mobile experience is different and far less forgiving. How do you design an application for touch? How does that differ from a mouse? Should you build a mobile app or a mobile web site? This talk will get you started on designing for a new, and exciting, platform. Whether that means iPhone, Android, Windows Phone or something else, you need a plan, this talk will help.